How to attract the right customer with aligned content, marketing, and design

Most brands try to please everyone.
The result: they don't attract anyone strongly enough to convert.

1. Who is the right customer?
It is someone who recognizes value, understands the proposal, and is a cultural and budgetary fit.

2. How to identify them

• Study the history of satisfied customers.

• Define what sets them apart.

• Observe patterns of language, behavior, and motivations.

3. Alignment across all three axes

• Content: language adapted to the audience's level of awareness

• Marketing: clear segmentation and well-chosen channels

• Design: aesthetics that convey the brand's positioning

4. Symptoms of misalignment

• Leads who constantly ask for discounts

• Followers who don't interact

• Audience that “likes” but doesn't buy

5. Practical example
A local healthy food business attracted the wrong audience with a generic look. After rebranding with a more organic aesthetic and direct language, conversions doubled.

Conclusion
Attracting the right customer requires precision. Assumptions are costly. Aligning content, marketing, and design is a minimum requirement for efficient conversion.