Case Study: How we helped a brand sell more with video

Video is not branding. It is performance. This case shows the direct results of a well-executed campaign.

1. Context
Vegan supplement brand. Quality product, but stagnant sales. Suspicious audience. Low organic traffic.

2. Diagnosis

• Lack of social proof

• No video content

• Website with overly technical language

• Generic and impersonal images

3. Strategy applied

• Creation of three short videos with real testimonials

• Advertisement focused on transformation (before/after)

• Segmentation for cold audiences and remarketing

4. Results in 45 days

• CTR on ads rose from 0.9% to 3.5%

• Sales increased by 74%

• CAC (cost of acquisition) reduced by 37%

• Return on investment: 4.3x

Conclusion
A well-planned video generates direct returns. It is not an emotional gamble. It is a measurable performance tool.