Video is not branding. It is performance. This case shows the direct results of a well-executed campaign.
1. Context
Vegan supplement brand. Quality product, but stagnant sales. Suspicious audience. Low organic traffic.
2. Diagnosis
Lack of social proof
No video content
Website with overly technical language
Generic and impersonal images
3. Strategy applied
Creation of three short videos with real testimonials
Advertisement focused on transformation (before/after)
Segmentation for cold audiences and remarketing
4. Results in 45 days
CTR on ads rose from 0.9% to 3.5%
Sales increased by 74%
CAC (cost of acquisition) reduced by 37%
Return on investment: 4.3x
Conclusion
A well-planned video generates direct returns. It is not an emotional gamble. It is a measurable performance tool.