Not all companies are ready for video marketing. Identifying the right moment avoids unnecessary investments.
1. You have a validated product/service
Video only amplifies what already works. If no one wants what you sell, video won't solve anything.
2. You already have real customer feedback
Testimonials, frequently asked questions, compliments—all of this feeds into the script for an effective video.
3. You're spending time on repeated explanations
Video replaces recurring explanations, saves time, and improves communication.
4. Your channels are active but stagnant
Video can revitalize social media, increase dwell time, and attract new traffic.
5. You have the budget and team ready to scale
Video without a follow-up strategy or distribution budget is ineffective.
Conclusion
Investing in video marketing without these signs is premature. Waiting too long is also costly.